The Business Of Color: Company Sets Fashion Trends
The big names in fashion are all associated with a strong point of view and a distinctive style: think Ralph Lauren, Tommy Hilfiger and Donna Karan.
These and other designers are poised to showcase their latest trendsetting styles on the runway starting Thursday at New York Fashion Week.
But who comes up with the color trends that are evident on the catwalk?
People in the fashion business say trends are rarely decided by individuals. Instead, they are decided by committee.
One of the most influential committees is a group of 10 people whose names are a secret. They meet in Europe twice a year — May and November — at the invitation of Pantone, a company based in Carlstadt, N.J., whose only business is color.
In fact, Pantone has a hand in the color of roughly half of all garments sold in the U.S., according to NPD, a market research group.