The result of this approach, the Upworthy house style, is a coy sort of emulation of English, stripped of actual semantic content: This Man Removed the Specific and the Negative, and What Happened Next Will Astonish You. Even Upworthy’s fellow participants in the ongoing SEO race to the bottom are horrified. But it works, in the sense that people who do not want to think about actual things or read any information will reliably share Upworthy stories.
Smarm, on the other hand, is never a force for good. A civilization that speaks in smarm is a civilization that has lost its ability to talk about purposes at all. It is a civilization that says “Don’t Be Evil,” rather than making sure it does not do evil.
Tom Scocca, “On Smarm”
You’ll feel like much less of a sparklefarmer if you just think of it as Liquid Pie.
The greatest internet comment ever from GRIZZLY in response to an article pumpkin spice lattes are ruining American manhood.
It’s been years since I have ready anything on Gawker that made me bust out laughing, but this will have me laughing for days.